Mattel’s Clawdeen Wolf doll causes concern for parents

Toddler Mojo learned that he can close his eyes without going to sleep.  He’s started squinting, then laughing, squinting his eyes, closing them and then falling on the floor laughing with his eyes closed.  Some news stories make us want to close our eyes and this is one of them.

Clawdeen Wolf is a new entry in Mattel’s hugely popular Monster High doll line.  Clawdeen Wolf looks like a stripper, granted that’s not too different from the Bratz dolls. However, her product biography reads that “my hair is worthy of a shampoo commercial, and that’s just what grows on my legs.  Plucking and shaving is definitely a full time job, but that’s a small price to pay be being scary fabulous.”

I get it.  The doll from Mattel is a werewolf and is meant in a light hearted way.  Many parents are upset because they fell that this new doll from encourages girls to start waxing and shaving at a young age.  Given that the age the doll is marketed to ages 6 and up, I can understand why some parents are upset at Mattel.

A PR spokesman for Toys R Us said that the Monster High dolls were the most popular new fashion doll of 2010 and is difficult to keep in stock.  The dolls are being accepted by tweens and the store hasn’t had any complaints so far.  The spokesman then went on to say that Clawdeen Wolf was in fact celebrating the imperfections that a body has by having hair on her body.

Clawdeen Wolf from Mattel
Clawdeen Wolf from Mattel

My issue with Clawdeen Wolf is that she looks like a slut.  She has on a midriff shirt, skirt that is well past halfway up her thighs, legs that are too skinny and cologen puffed lips. I thought Bratz was the only tramp doll line out there for young girls and it disappoints me that Mattel is doing it now too.

Again, I get it.  Bratz was selling more dolls, so Mattel brought out the Monster High Dolls which allowed them the opportunity to introduce new dolls with Bratz features.  It’s all about sales.

The action dolls for boys, with their freaked out steroid bodies aren’t any better.  All of these exaggerated stereotypes may be something I’ll just have to get used to as our son gets older.  However, if we have a daughter there is no way that she’s getting one of these turbo sexed up Bratz dolls.  I hope that by then Mattel phases out their trampy versions of monster dolls and goes back to good, clean Barbie dolls.

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Daddy Mojo

Daddy Mojo is a blog written by Trey Burley, a stay at home dad, fanboy, husband and father. At Daddy Mojo we'll chat about home improvement, giveaways, family, children and poop culture. You can find out more about us at http://about.me/TreyBurley

3 thoughts on “Mattel’s Clawdeen Wolf doll causes concern for parents”

  1. I SO agree with this, it’s a tragedy what passes for children’s toys these days. I’ve seen these and worse out there for our kids to play with and think it’s “cool”. Glad to see a (mojo) Dad on board too!

  2. shes a FIFTEEN yr old WEREWOLF who because of her half dog half human bloodline grows more leg hair arm hair hir in general that grows excessivly fast that doesn’t nessicarily mean “down there” people! my kid has one and i went on the site. at least i understood. and to be honest girls from 10 to whenever are a little obsessed with their looks. i mean bratz talk about boys and body care and LIFE CAREER CHOICES. which good or bad reinforcement might make kids want to do that for their life. you should be concerned about how your child takes instead of how you take it.

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