I thought it was a velvet cover. But no, the cover to Winnie-the-Pooh: 100th Anniversary (Winnie-the-Pooh; The House at Pooh Corner) (The Winnie-the-Pooh Collection) is a flocked cover. Flocking is a process where short fibers are glued to a surface and feels like velvet, but it is much cheaper. If the question was, how do make reading Winnie-the-Pooh more adorable, the answer would certainly be to provide it with a flocked cover.
Pooh sticks at dawn!

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