BrandED aims for education branding, succeeds a little bit

Education is sales. In an ideal situation, if they have children, people move to a new residence because of the school’s reputation. Better schools retain their teachers, have higher achieving students and are a more integral part of the community. BrandED is the story of schools and how they can create their own brand. The book centers on eight chapters that break down situations and results that can provide educators with insight about the benefits of controlling, rather than reacting.

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