Huggies Dad Test campaign gets it mostly right

It’s great to be recognized.   Dads are often un represented in advertising and television.  If a dad is represented all too often he’s uncaring, aloof or flat out stupid.  Real life stay at home dads are guilty of playing into this stereotype too.  Sometimes an over the top representation of a dad is funny, sometimes not so much-it depends on the products and how well the spot is done. Continue reading Huggies Dad Test campaign gets it mostly right

Cavemen in Babyland is a fine primer for dads and moms-to-be

Kindred Howard is a friend of mine.  When he sent me his book, Cavemen in Babyland, he told me that guys don’t normally read parenting books and that it was kind of aimed at women.   Granted, he was probably just taking that information from marketing companies or perhaps his publisher.  Continue reading Cavemen in Babyland is a fine primer for dads and moms-to-be

Make a Valentine’s Day plaster cast of your baby’s footprint

Making a plaster cast of your baby’s footprint is low hanging gift fruit for DIY type Dads.  It’s messy, simple, fun, involves the family and your wife will love it.  You can make a plaster cast of your baby’s footprint anytime, but if you do it around Valentine’s Day it can be done easier and more individualistic.  Continue reading Make a Valentine’s Day plaster cast of your baby’s footprint

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